Overview:
I am the Creative Director of Wyre Underground of UPLB for the year 2019-2020 and one of the campaigns that we prepare for the most is the Auditions Campaign. I lead a group of creatives to collaboratively build this campaign.
Mission:
To elevate the branding of the organization to attract auditionees.
Creative Process:
Brainstorming and Gathering of Ideas> Approval of theme> Costume Checking> Directing of Photoshoot> Post-Processing> Release
Outcome:
The number of auditionees doubled in quantity from the previous campaign.
